Trend Alert: 3 New Direct-to-Consumer Companies Shaking Up the Paint Industry
If you’ve ever painted anything, you know what an ordeal just buying the paint can be. First: you walk into the hardware store and are confronted with a towering wall of hundreds of paint swatches. Then, you’ll need to spend some time in front of the wall, sorting through handfuls of paint chips and trying to picture what they’d look like in your space, despite the harsh fluorescent lighting above you. Finally, after at least one back and forth to the hardware store with your pockets full of paint chips, you tape the swatches up at home, consider them, and have to…